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Ford Motor Company and Zipcar, Inc. – the world’s leading car-sharing network – are teaming up to help make transportation more affordable, fun and sustainable for students at more than 250 university campuses throughout the U.S.
The two-year alliance, announced today, establishes Ford as the largest automotive source in Zipcar’s University program
Ford vehicles, primarily the fuel-efficient 2012 Ford Focus and the 2012 Ford Escape, start arriving this week on university campuses
The strategic alliance includes offering incentives to join and use car sharing on campus to help accelerate use of Zipcar across the U.S. and introduce a new generation of drivers to Ford vehicles
DEARBORN, Mich. and CAMBRIDGE, Mass., Aug. 31, 2011 – Ford Motor Company (NYSE: F) and Zipcar, Inc. (Nasdaq: ZIP) – the world’s leading car-sharing network – today announced a new strategic alliance establishing Ford as Zipcar’s largest university vehicle partner, reaching students at more than 250 U.S. campuses.
The first-of-its-kind, two-year tie-up introduces a new generation of drivers to Ford vehicles with the highly fuel-efficient Focus and Escape now part of Zipcar’s existing fleet of environmentally friendly, reliable and fun vehicles. Zipcar will add up to 650 Fords to its lineup during this academic year and up to 1,000 Ford vehicles during the life of the agreement.
“Today’s students are thinking differently about driving and transportation than they have in the past,” said Bill Ford, executive chairman, Ford Motor Company. “This program enables today’s new drivers to experience our latest fuel-efficient vehicles, while helping them reduce their cost of living and help relieve congestion on campus. We’re looking forward to making Ford a staple of their college experience.”
Thanks to Ford, Zipcar will offer $10 off the $35 annual membership fee for the first 100,000 new University members who sign up for Zipcar, plus $1 off the hourly rate for the first 1 million hours of use on any of the new Ford vehicles at select colleges and universities.
New Ford vehicles start arriving on campuses this week. The program, which could generate
2 million hours behind the wheel of Ford vehicles for college-age drivers, also helps reduce parking demand, congestion and emissions.
The new generation of Ford vehicles, especially the all-new Ford Focus, is a good match for Zipcar’s environmentally minded student members who demand high fuel efficiency and value performance and style balanced with
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