than 4,000 food items.
The development of the “Great For You” icon is part of an initiative Walmart launched in 2011 to make food healthier and healthier food more affordable. The initiative includes reformulating packaged food to reduce sodium and added sugars and eliminate industrially produced fats by 2015; making healthier food more affordable by providing savings on produce and reducing the price premium on better-for-you food items; developing solutions for food deserts; and increasing charitable support for nutrition education programs.
“At a time when obesity rates are the highest ever for Americans, especially Hispanics, Walmart’s new ‘Great For You’ symbol will help make eating healthy the easier choice,” said Janet Murguía, president and CEO of the National Council of La Raza. “In order to successfully help Latino children and families eat healthier, we hope other food companies will follow in Walmart’s footsteps and commit to increasing access to healthier food at a lower cost.”
Over the past year, Walmart has been working with private label brand and national brand suppliers to make progress on its goals. To date, some of the highlights include:
Reformulating thousands of everyday packaged food items by 2015
Walmart has been working to reduce sodium and added sugars in 165 food items. Some of the items reformulated in the last year include:
15 percent sodium reduction in Great Value ketchup
An average of 15 percent sodium reduction in Great Value canned vegetables, including corn, green beans and carrots
More than 70 percent sodium reduction in fresh steaks, roasts and other muscle cuts of beef
Thomas added: “These reductions are a clear sign of how we can make meaningful changes to the food we sell by making simple modifications to the products in our stores. We can significantly reduce sodium and sugar without having to sacrifice quality and taste.”
These efforts also include developing a survey of more than 20,000 food items in key categories, such as grain, dairy, soups and beverage products to establish a benchmark to track the progress being made on the reformulation of Great Value and national brand packaged food items. Progress toward the company’s goals will be reported in Walmart’s annual Global Responsibility Report.
Making healthier food choices more affordable
The company surpassed one of its key goals, helping customers save $1.1 billion by offering low prices on fruits
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Resumen: “Great For You” will initially appear on select Walmart Great Value and Marketside items, as well as on fresh and packaged fruits and vegetables at Walmart U.S. stores nationwide this spring.
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